Prescott, Arizona
Luke
Lollar
Trucks · Trails · Arizona
Truck builds, backroads, and camp life across the Arizona high country — filmed the way it actually happens.
From the channel
Latest from the trail
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Labor Day Weekend Truck Camping in Arizona | Toyota Tacoma
Truck Camping in the Arizona Mountains | Tacoma Camping
Truck Camping Deep in Northern Arizona | Weekend With Friends
Winter Camping in the Mountains | Truck Camping in Freezing Temps
Off-Roading Soldiers Pass in Sedona, AZ | Scenic and Technical Trail Run
Arizona Strip Truck Camping: Ancient Ruins & Ghost Cabins
The Rig
Built to live outside
The builds are the backbone of the channel — a 4Runner and a Tacoma set up for Arizona backroads: roof racks, rooftop tents, solar, recovery gear, and everything in between. Every mod gets tested where it counts, then covered honestly on the channel.
Every part on the Tacoma is documented on the build sheet — what it is and why it’s there.
See the full build Shop the gearFrom the trail
Shot on location
Every frame from real trips — no studio, no rentals.
Gear
What’s on the trucks
As an Amazon Associate I earn from qualifying purchases. Some links on this page are affiliate or referral links — using them supports the channel at no extra cost to you.
About
Filmed from the driver’s seat
I’m Luke — an overland and off-road creator based in Prescott, Arizona. The channel documents real trips through the high desert and mountain country I grew up around: truck camping in the pines, solar installs in the driveway, and the trails in between.
No studio, no script. Just the builds, the backroads, and whatever the weather decides to do.
- Active schedule — long-form and Shorts, filmed in trip-driven bursts
- Real-world testing — gear reviewed on actual trips
- Arizona backdrop — Sedona red rock to the Mogollon Rim
Partnerships
Put your brand on the trail
I work with automotive, outdoor, and camp-gear brands to build sponsored content that feels native to the channel — dedicated videos, integrations, Instagram Reels, and long-term ambassadorships. All sponsored content is clearly disclosed per FTC guidelines.
- Dedicated videos & product integrations
- Instagram Reels, stories & photo sets
- Real-trip gear testing & honest reviews
- Long-term brand ambassadorships
(likes + comments ÷ views)
recent long-form
the Mogollon Rim
Reels & photo sets
- The rigs
- Toyota Tacoma TRD Off-Road & 4Runner TRD Off-Road — built, driven, and camped out of year-round.
- The terrain
- Arizona high country and desert — snow, red rock, mud, and summer heat on the same channel.
- Usage rights
- Content licensing and usage rights available per campaign — just ask.
- Disclosure
- Every sponsored placement is clearly disclosed per FTC guidelines, on every platform.
- Responsible recreation
- Tread Lightly!® 101 certified — trails are run and filmed to leave-it-better standards.
Prefer a link to share internally? The full media kit lives at lukelollar.com/brands →